Paul Mitchell PM Shines Demi-Permanent Hair Color 2oz (9A) Shooting Star It is a gentle ammonia-free easy-to-use liquid gel formula coupled with a conditioning agent from meadowfoam seed that helps repair damage and intensify surface shine. IHC ? Intense Hydrating Complex penetrates deep into the hair shaft, for intense hydration while helping to replace lost amino acids. PM Shines will last up to 4-6 weeks and will fade on tone. The included soy protein adds strength, improves manageability, and enhances hair texture. The UV Absorbers in this hair color help reduce environmental damage. The clean fragrance offers a pleasant hair coloring experience.