Liz Claiborne Eau De Toilette Spray (1990s)
Liz Claiborne was the first designer to insist that her collection be placed together on store floors instead of separated by item. In doing so, she successfully made it easier for brand-hunters to shop and harder for everyone else to find the right pair of pants. Today Liz Claiborne merchandise is sold exclusively at JCPenney Co. stores.
