A Purple Shampoo that utilizes a proprietary blend of pigments to tone and neutralize unwanted yellow and brassiness, and give blonde, grey or silver hair renewed radiance and shine. • Ultra-violet pigments counteract harsh brassy tones • Brings out color, shine, and radiance in blonde, grey or silver hair • Fortifies hair with nutrients like Keratin Protein, Vitamin A,B,C,E, Jojoba Oil and Collagen Amino Acids • Sulfate and Paraben Free Application Directions: Apply to damp hair, massaging into hair and scalp. Rinse thoroughly. For more intense results, rinse and repeat leaving on for up to 5 minutes. Follow with Color Protect Conditioner. Use weekly or as often as needed. 8 FL.OZ / 236ML Key Botanical Ingredients: Keratin Jojoba Oil Vitamin A Vitamin B (Panthenol) Vitamin C Vitamin E Collagen Amino Acids