Ralph Lauren T-shirt (2000s)

Changing his surname from Lifshitz counts as the 2nd best business decision Ralph Lauren made. The best choice was when Lauren started his own tie company, marking the beginning of the Polo Ralph Lauren menswear empire, which now encompasses a full range of apparel for men, women, and children. The Ralph Lauren style is diverse, ranging from classic and formal to contemporary and avant-garde. That said, Lauren does tend to come back to his original aesthetic: clean cut, classic style, and timeless elegance.