Pricing in Big Business: a case approach by A.D.H. Kaplan, Joel B. Dirlam and Robert F. Lanzillotti.

The Brookings Institution, Washington, D.C.,

1963 printing of 1958 edition

344 pages

From dust jacket:  Here is an exploration of management's conception of the pricing process.

It is based on interviews with pricing officials and top executives of more than 20 large corporations.

It also draws on other relevant data in investigating questions that have aroused widespread public interest:

"How are prices actually set by large corporations?"

"Who makes pricing decisions in large firms?"

"What are the implications of thepricing process for the economy?"

In the first part of this book the authors present the views of management, with a minimum of interpretation.

Then drawing on other data to supplement their case materials, they analyze the importance of the product mix,

quality and style competition, price leadership, the antitrust laws and other related factors in the pricing process.

Book and Dust Jacket in Very Good Condition.  Some shelf wear to the dust jacket.

Please look carefully at all the pictures and ask questions before buying.

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