The song received mixed reactions from critics. The video was probably best known for Michael not being available, and the use of a wax dummy in his place throughout the video. Paula Abdul replaced Perri Lister as the video's choreographer, in which various scenes of torture are displayed with the Jacksons being on the receiving end of most of it. The shoot was an expensive and arduous affair that neither Michael nor Jermaine took part in, and it ultimately bankrupted the production company. The song peaked at #17 on the Billboard Hot 100 chart, making it the second best selling single on the album, behind "State of Shock". It also peaked at #26 on the UK charts. This was their last single to reach the US Top 40.
The Jackson 5 performed in talent shows and clubs on the Chitlin' Circuit, then signed with Steeltown Records in 1967 and released two singles. In 1968, they left Steeltown Records and signed with Motown, where they were first group to debut with four consecutive number one hits on the Billboard Hot 100 with the songs "I Want You Back", "ABC", "The Love You Save", and "I'll Be There". They also achieved 16 top-40 singles on the chart. The group left Motown for Epic Records in early 1976, with the exception of Jermaine, who was replaced by Randy. At Epic, they released four studio albums and one live album between 1976 and 1981, including the successful albums Destiny (1978) and Triumph (1980) and the singles "Enjoy Yourself", "Shake Your Body (Down to the Ground)", and "Can You Feel It".
The brothers also released solo albums, most successfully Michael. In 1983, Jermaine reunited with the band to perform on the Motown 25: Yesterday, Today, Forever TV special. They released the Victory album the following year, followed by an extensive tour which also featured songs from Michael's solo albums. After the Victory tour, Michael and Randy Jackson left the group. The remaining four released the poorly received 2300 Jackson Street album in 1989 before being dropped from their label. In 2001, the Jacksons reunited on Michael's 30th Anniversary Celebration TV special. The four eldest of the brothers embarked on their Unity Tour in 2012 following Michael's death, and they planned several major performances for 2017.