On Aug-05-15 at 20:04:56 PDT, seller added the following information:
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NOW FOR YOUR VIEWING PLEASURE…
(26) TWENTY-SIX BOOKS
MATCHBOOK ADVERTISEMENT
USED / AGED
WITH VARYING WEAR
ALL ARE COMPLETE OR VG
LIST INCLUDES:
WINDSOR COURT HOTEL, NEW ORLEANS, LA
LINA LEE, BEVERLY HILLS
ADMIRALS CLUB, AMERICAN AIRLINES
HARD ROCK CAFE, BOSTON, MA
LOS CHAVALES RESTAURANT, PUERTO RICO
KENT GOLDEN LIGHT CIGARETTES
THE NUGGET, CARSON CITY NEVADA
HOLIDAY INN HOLIDEX HOTEL
HARVARD CLUB OF NEW YORK
MONTEREY FRESH SEAFOOD CALIFORNIA
ELMERS BBQ, IT BE BAD! BROOKSIDE
CAMINO REAL HOTELES CANCUN MEXICO
POLYNESIAN HUNAN HOT SPRINGS ARKANSAS
PEKING GARDEN, TULSA OKLAHOMA
AMBROSIA, SHERATON
DC VENDING, WASHINGTON DC
HAUSSNER'S FINE FOOD & ART BALTIMORE
FOUR SEASONS 99 EAST 52 NY
WEST POINT HOTEL THAYER
HOTEL 4 SEASONS WORLD WIDE
HILLCREST FEDERAL CREDIT UNION
OKLAHOMA SMOKEHOUSE, KETCHUM
COUNTRY CASUALS CLOTHING
HOTEL POST PFRONTEN GERMANY
THE TACK ROOM TUSCON, AZ
HOTEL INTER CONTINENTAL LONDON
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FYI
A match is a tool for starting a fire. Typically, modern matches are made of small wooden sticks or stiff paper. One end is coated with a material that can be ignited by frictional heat generated by striking the match against a suitable surface. Wooden matches are packaged in matchboxes, and paper matches are partially cut into rows and stapled into matchbooks. The coated end of a match, known as the match "head", contains either phosphorus or phosphorus sesquisulfide as the active ingredient and gelatin as a binder. There are two main types of matches: safety matches, which can be struck only against a specially prepared surface, and strike-anywhere matches, for which any suitably frictional surface can be used. Some match-like compositions, known as electric matches, are ignited electrically and do not make use of heat from friction.
Historically, the term match referred to lengths of cord (later cambric) impregnated with chemicals, and allowed to burn continuously. These were used to light fires and fire guns (see matchlock) and cannons (see linstock). Such matches were characterised by their burning speed i.e. quick match and slow match. Depending on its formulation, a slow match burns at a rate of around 30 cm (1 ft) per hour and a quick match at 4 to 60 centimetres (1.6 to 23.6 in) per minute.
The modern equivalent of this sort of match is the simple fuse, still used in pyrotechnics to obtain a controlled time delay before ignition. The original meaning of the word still persists in some pyrotechnics terms, such as black match (a black-powder-impregnated fuse) and Bengal match (a firework akin to sparklers producing a relatively long-burning, coloured flame). But, when friction matches became commonplace, they became the main object meant by the term.
The word "match" derives from Old French "mèche" referring to the wick of a candle.
A note in the text Cho Keng Lu, written in 1366, describes a sulfur match, small sticks of pinewood impregnated with sulfur, used in China by "impoverished court ladies" in AD 577 during the conquest of Northern Qi. During the Five Dynasties and Ten Kingdoms (AD 907–960), a book called the Records of the Unworldly and the Strange written by Chinese author Tao Gu in about 950 stated: If there occurs an emergency at night it may take some time to make a light to light a lamp. But an ingenious man devised the system of impregnating little sticks of pinewood with sulfur and storing them ready for use. At the slightest touch of fire they burst into flame. One gets a little flame like an ear of corn. This marvellous thing was formerly called a "light-bringing slave", but afterwards when it became an article of commerce its name was changed to 'fire inch-stick'.
Another text, Wu Lin Chiu Shih, dated from 1270 AD, lists sulphur matches as something that was sold in the markets of Hangzhou, around the time of Marco Polo's visit. The matches were known as fa chu or tshui erh.
The chemical match
Prior to the use of matches, fires were sometimes lit using a burning glass (a lens) to focus the sun on tinder, a method that could only work on sunny days. Another, more common method was igniting tinder with sparks produced by striking flint and steel, or by sharply increasing air pressure in a fire piston. Early work had been done by alchemist Hennig Brandt, who discovered the flammable nature of phosphorus in 1669. Others, including Robert Boyle and his assistant, Godfrey Haukweicz, continued these experiments in the 1680s with phosphorus and sulfur, but their efforts did not produce practical and inexpensive methods for generating fires.
A matchbook is a small paperboard folder (matchcover) enclosing a quantity of matches and having a coarse striking surface on the exterior. The folder is opened to access the matches, which are attached in a comb-like arrangement and must be torn away before use in contrast to a matchbox where the matches are loosely packed in the interior tray.
The exterior of the matchcover is usually imprinted with a producer's logo, often with artistic decorations, or serves as an advertising/promotional medium for the undertaking by which it is sold or given away. The ease of making matchcovers of different shapes also made them quite a popular cheap promotional item or anniversary souvenir.
Manufacturing of matchbooks peaked during the 1940s and 50s, then steadily declined because of the availability of disposable lighters and various anti-smoking health campaigns. Recently, matchbooks have begun to regain some of their popularity as a "retro" advertising item, particularly in high-end restaurants.
Although paper matches were patented in the 1880s, an early paper match "folder" was patented in September 1892 by Philadelphia patent attorney Joshua Pusey, however the matchbook as we know it was patented a few weeks later by Charles Bowman of Lebanon, Pennsylvania. Pusey challenged Bowman's patent, but Bowman's patent was upheld. Pusey sold his patent to the Diamond Match Trust in 1896 and then served as the company's patent attorney. Bowman's company, the American Safety Head Match Company of Lebanon, PA did not last long, and Diamond Match Co. adapted his design into their product, becoming the first mass-producer of paper matchbooks.
Collecting of matchboxes, matchbooks, match labels and other match-related items is called phillumeny.
A "matchcover", or "matchbook cover", is a thin cardboard covering that folds over match sticks in a "book" or "pack" of matches. Covers have been used as a form of advertising since 1894, two years after they were patented, and since then, have attracted people who enjoy the hobby of collecting. Many historians point to the Mendelson Opera as the first to use matchbooks for advertising purposes; they hand wrote their promotional information on blank matchbook covers made by the Binghamton Match Company between 1893/94. Inspired by the Opera's innovation, Diamond Match salesman Henry Traute began approaching manufacturers to advertise their products on his company's matches, promoting them as something that would be viewed by their users many times a day. Among the first companies to order advertising matchbooks were Pabst beer, American Tobacco Company and Wrigley's Chewing Gum. He also encouraged his customers to give away matchbooks as a promotional item.
Collectors are known as phillumenists, or "lovers of light", and include people who have a shoe box or fish bowl filled with packs from local stores and restaurants, to serious collectors with covers organized in hundreds of different topics. In 2005, there were over 1800 active collectors in The Rathkamp Matchcover Society (The Voice of the Hobby Since 1941), spread over 20 countries worldwide.
On March 7, 2015 the highest price realized for a single matchbook was achieved. In a private sale, a rare Lion Match Co. Safety First matchbook dated June 14, 1927 celebrating Charles Lindbergh's flight across the Atlantic sold for $6,000 USD. It is estimated 200 of these books were handed out at a dinner in his honor at the Astor Hotel in New York. At last count there were about twelve known to exist.
Patents
US patent 483,166 Flexible Match patent, 27 September 1892 - set of 2 match combs shown enclosed folding paper match cover.
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Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.
In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
In 2011, spending on advertising was estimated at $143 billion in the United States and $467 billion worldwide.
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
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