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NOW FOR YOUR VIEWING PLEASURE…
(5) FIVE PIECE PEPSI LOT
TAKE ONE OR ALL
VINTAGE DIET PEPSI SODA POP
CIRCA 1980 (THE EIGHTIES)
RAY CHARLES - YOU GOT THE RIGHT ONE BABY
MAGIC SUNGLASSES
(USED, IN VERY GOOD CONDITION)
+++PLUS+++
ALL-IN-ONE PROTO TYPE TOOL / KNIFE
LEATHERMAN
IN CANVAS POUCH FOR CARRYING ON YOUR BELT
9 IMPLEMENTS
PLIERS, CAN OPENER, SCREWDRIVER, KNIFE
(NEW)
+++PLUS+++
DIET PEPSI COLA
NEW IN THE BOX
QUARTZ ANALOG WATCH
TRADEMARK PEPSICO.
JAPANESE MOVEMENT
V-236 STAINLESS STEEL CASE BACK
BLACK LEATHER WRIST BAND
RUNS ON QUARTZ 377 BATTERY
+++PLUS+++
OLD GLASS PEPSI BOTTLE
CIRCA 1955 - 1960
10 OUNCE
ONLY MARKS BESIDES LOGO ARE UNDERSIDE
DURAGLASS
15B-57
7 I 13
G-955
9.3/4" HIGH
RECOVERED FIND WITH WEAR
+++PLUS+++
OLD STEEL CAN
CIRCA 1960
PRISTINE
PREPARED BY EPIC ENTERPRISES INC.
AYER MASSACUSSETS (MA)
UNDER AUTHORITY OF PEPSICO
PURCHASE, NEW YORK (NY)
12 FLUID OUNCE
TRADEMARK "26" IN CROWN AT BOTTOM
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FYI
Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903.
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.
On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.
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Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potassium (32 mg/355 ml). Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present.
In some European countries, Diet Pepsi is known as Pepsi Light. This is not to be confused with an earlier U.S product of the same name which was essentially 1970s Diet Pepsi with lemon flavoring.
Diet Pepsi contains 35 mg/12 fl oz. of caffeine as listed on its can. Another version is available without caffeine. Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the cola. Their availability and brand identification vary by country.
Diet Pepsi's current slogan is "Light.Crisp.Refreshing."
In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. Pepsi, Diet Pepsi and Pepsi Max use all lower-case fonts for name brands, Mountain Dew is now labeled "Mtn Dew," and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product. The new imagery has started to be used. In the case of Diet Pepsi, the logo has a small "smile", while the new lower-case font used on Pepsi's products are reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. In 2010, Diet Pepsi began using the medium-sized "smile" on the logo.
Test marketing
Diet Pepsi was first introduced as Patio Diet Cola in 1963. After the drink received positive reviews, it was re-introduced as Diet Pepsi in 1964. In 1980, it was reformulated with the then-new aspartame sweetener, and carried the NutraSweet brand name logo on its packaging for the next two decades.
Marketing
In the United States Diet Pepsi is marketed as having no calories, as FDA guidelines allow products with fewer than five calories per serving to be labeled as containing zero calories.
PepsiCo also markets low-calorie colas known as Pepsi Max and Pepsi ONE.
When Diet Pepsi was introduced, it originally contained one calorie (just like Pepsi ONE) until the late '90s. Then it was marked to having zero calories.
Advertising
In 1985, immediately following Super Bowl XIX, the game's respective quarterbacks, Joe Montana and Dan Marino, meet in a hallway of what appears to be a football stadium. Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time.
During the early-1990s, blues singer Ray Charles was featured in a series of Diet Pepsi ads featuring the brand's then-current tagline, "You got the right one, baby!"
In the United States, Diet Pepsi commercials featured a Diet Pepsi vending machine (simply called Machine) being drafted into the NFL by the New England Patriots. The machine cannot be tackled because of its size compared to the human players, therefore leading to many touchdown catches as a wide receiver. In a more recent commercial, Machine now plays for the New Orleans Saints, competing with running back Reggie Bush.
Other commercials have featured Diet Pepsi (the can) as an entertainer represented by "agent" Jay Mohr, appearing in a music video produced by Diddy ("Brown and Bubbly") and in an action film featuring Jackie Chan (in which a rival Diet Coke can serves as an oft-abused "stunt double"). Diet Pepsi (the can) has also been portrayed as a great poker player, winning hand after hand against champions Daniel Negreanu, Phil Hellmuth, and Scotty Nguyen.
In an instance of product placement, a futuristic Diet Pepsi bottle can be seen in the background of "Cafe '80s" in Back to the Future Part II.
Health concerns
As a carbonated beverage, Diet Pepsi shares many of the same health effects as other carbonated soft drinks. Diet Pepsi contains potassium benzoate, but does not contain ascorbic acid or erythorbic acid like many carbonated beverages. As the combination of potassium benzoate to ascorbic acid is linked to the formation of benzene in soft drinks, this greatly reduces that possibility in Diet Pepsi.
Since the artificial sweetener in Diet Pepsi, aspartame, contains the amino acid phenylalanine, it should not be consumed by individuals that suffer the metabolic disorder phenylketonuria.
