This listing is for a vintage paper advertisement. This is a 1940 ad for a South Bend Bait Company Fish-Obite Lure! The size of the ad is approximately 2.5x2.5inches. The caption for this ad is 'South Bend Fish-Obite insured to Catch Fish' The ad is in great condition. This vintage ad would look great framed and displayed! Add it to your collection today!