Skin Empowering Cream The newly formulated anti-aging cream for strong and revitalized skin. The improved Skin Empowering Cream is based on SHISEIDO research that men's skin begins to show signs of aging such as deep wrinkles, loss of elasticity and sagging from the age of 40 (10 years earlier than women). Soft Shell Emulsion Technology Thanks to Shiseido's unique Soft Shell Emulsion Technology, it visibly improves wrinkles, skin tone and alleviates loss of elasticity. The luxurious, rich texture absorbs quickly and gives the skin 48 hours of moisture*. The skin looks refreshed and firmed and feels more youthful. + 100 years of research into male skin Younger looking and stronger skin in just 1 week*. Key Ingredients: - Somei Yoshino Leaf Extract: Anti-oxidation properties - Retino-ACE: Helps to reduce wrinkles, ATP/HA production - Tsubaki (Camellia) Seed Extract: Anti-oxidation properties - Dipotassium Glycyrrhizinate: Helps to slow down the skin aging process *Consumer test on 100 people How to refill? - Insert a finger into the vertical groove at the opening of the container and gently pull the container upwards. - Insert the refill capsule into the container and press down firmly before removing the sieve. - When the container or cover is no longer usable, replace it with a new SHISEIDO MEN Skin Empowering Cream jar. - After cleansing and/or shaving, spread over face using upward motions. - Apply sunscreen during the day to ensure the effectiveness of Retino-ACE.