SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!*
With all the great features of the day, this makes a great birthday gift, or anniversary present!
Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.
TITLE: Advertising Age Magazine
[ Rare business and Advertising magazine! See FULL contents below!]
ISSUE DATE:
Monday, March 26, 1984 Vol. 55, No. 13
CONDITION:
LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)
IN THIS ISSUE:
[Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
HIGHLIGHTS:
Cover: Why the Fun's all gone for the Pizaa video king. By Scott Hume. Pizza Time Theater/Chuch E. Cheese's.
Dailey & Associates will finalize its merger with SSC&B's Los Angeles office in June, a move likely to make the agency an even stronger force in the western U.S. See Page 10.
Following the resignation of Robert Mulholland as president-chief operating officer at NBC, Robert Walsh, a member of a new three-man team under chairman Grant Tinker, is seen. eventually emerging as president. See Page 14.
After four years of preparation, the Chicago Evening Post Corp_ remains a shell of an organization with many plans but apparently little money to back its launch of the Chicago Post. See Page 30.
Three commercials breaking today for Jane Fonda's new workout and sportswear line won't feature the actress, who has muscled her way into the workout world. See Page 66.
"Cagney & Lacey" and "Kate & Allie" opened big for CBS, but all
three tv nets have been plagued with disappointing tryout series to fill some long-standing prime time problem spots. See Page 77.
CORPORATE CLOSEUP:
Walt Disney Productions can't do something just to make money; it also has to continue to provide entertainment with some constructive ingredients--a precarious and dizzying balancing act. See Page 4.
INTERNATIONAL:
Franco Maria Ricci, the Italian publisher, seems a bit eccentric even for Italy, but the Italian publishing world does not take him lightly. The U.S. is about to get its first taste of what makes him one of Italy's most successful publishers. See Page 40.
Kuwait-based Middle East Advertising Network Services has opened an office in Geneva in an attempt to snare more Eu-
ropean business, especially in West Germany. See Page 40.
El Salvador's March 25 elections gave Salvadoran voters a taste of U.S.-style political marketing. See Page 42.
Thai tv viewers might get a bigger dose of commercials, thanks to the lifting of the country's ban on tv broadcasting between 6.30 p.m. and 8 p.m. to permit local stations to compete with communist programing spilling into Thailand from Laos. See Page 44.
VIDEOTECH:
Thomas Kuhn, president of RCA Video Productions, a new division of RCA Records, believes that what's "absolutely crucial" to the division's success is the continued growth of video-
cassette recorder sales, and also a continued interest in music video. See Page 48.
MAGAZINE:
Traditional companies are increasingly--and cautiously-targeting the gay market, a highly upscale and often trendsetting market segment. See Page M-4
Special-Interest Magazines: Narrow in scope, great in number and bound by market-specific advertising, these periodicals reflect society's move to segment itself, and therein lies their mission. See Page M-9.
A letter from our correspondent in Bangkok describes a boom--and great improvement--in Thai advertising. See Page M-56.
REGULAR FEATURES.
ACCOUNT CHANGES.
GETTING PERSONAL.
ADBEATLETTERS.
ADVERTISER PEOPLE.
MEDIAMOVES.
ADVERTISING MARKETPLACE.
OBITUARIES.
CON-SID-ERATIONS.
PHOTO REVIEW.
CORRECTIONS & CLARIFICATIONS.
PRESSTIME.
EDITORIAL.
REGIONAL NEWS.
FOR THE RECORD.
VIDEOTECH UPDATE.
FORUM.
WORLD NEWS ROUNDUP
______
Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.