Up for sale is a Hillsboro, Kansas KS Schaeffler Merc. Co Model General Store $10K 10 Days Token

There is a one page article about William Schaeffler and his mercantile store which did $10,000 in 10 Days in 1912. It goes on to mention one of his marketing strategies was to send out letters to families in the region and he included a 25th anniversary token which could be redeemed during the event. It says he sent 950 tokens out in the mail and 400 were redeemed. Many families wanted to keep the tokens as a souvenir. See the newspaper articles in the last gallery images.

The token is made of brass and measures 23mm in diameter.

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