STANLEY FATMAX Tape Measure with Blade Armor, 16-Foot (33-716)

-- The Stanley 16-Foot-by-1-1/4-Inch FatMax Tape Rule is reinforced on the first six feet with BladeArmor coating for maximum durability. A Mylar polyester film extends the life of the entire blade. This tape rule comes with a cushion grip built into the case for a non-slip grip and impact resistance. A top forward blade lock design makes it easier to lock and unlock the blade while a heavy, heat-treated spring provides long life and smooth blade recoil. Tape Rule is reinforced with BladeArmor coating for maximum durability. See the full line of Stanley tape rules. Hand tools for the pro or expert enthusiast. view the FatMax product demo (requires Flash) The tape blade measures 16-feet-by-1-1/4-inch with a 11-foot tape standout. To simplify framing jobs, the bright yellow, easy-to-read blade has 16-inch and 19.2-inch stud center markings. It comes with Stanley's limited lifetime warranty.About Stanley FatMax Tape Systems and Blade Armor Coating The FatMax family of products has established itself as one of Stanley's most extensive and innovative product families in the company's 161-year history. The FatMax line of hand tools features core tools essential for the pro or expert enthusiast who desire high quality, durable tools. BladeArmor coating is a patented industrial thermoplastic coating, the very same material that has been used to strengthen and protect aircraft parts, such as the rotor blades on the Sikorsky Black Hawk Helicopter. Simply put, it helps aircraft survive war zones, and it also helps tape blades survive construction zones. Applying BladeArmor coating to tape blades reduces both tape breakage and tape returns, enabling it to conquer the toughest testing ground of all -- the job site! Product Description STANLEY FATMAX tapes fit your toolbelt, your hand, and the job. 14 ft. of reach* and a durable high impact case make this tape dependable on any jobsite. Protective full tape blade coating and added BladeArmor at the hook extends tape life against abrasion and heavy use**. Large, easy to read numbers and standard stud markers assure accuracy with the STANLEY tape measure. From the Manufacturer The Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut; was founded in 1843 by Frederick T. Stanley. A few years later, in 1857, Fredericks cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become its famous Hand Tools Division. Over the years, The Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane, the Surform shaper, the PowerLock tape rule and most recently the FatMax line of products. Today, more than ever, Stanley continues to be an industry leader in tool innovation. In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanleys commitment to excellence, Stanley was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001.