"Patterns of Publicity Copy" by Stewart Harral is a captivating delve into advertising history, offering insights into the evolution of public relations strategies. This hardcover book, dating back to the 1950s, provides a unique perspective on how messaging and campaigns have transformed over time. Immerse yourself in the world of advertising through the lens of a bygone era with this valuable reference piece. Explore the techniques and trends that shaped the industry and paved the way for modern marketing practices. With its authoritative content and vintage charm, this book is a must-have for enthusiasts of advertising history and anyone intrigued by the art of persuasion. Add this gem to your collection and unravel the patterns of publicity that have influenced our consumer culture.

Book is in fair shape with signs of age and shelfware. Binding is tight and no writing present.