Instagram has over 1 billion active monthly users and is, therefore, one of the top platforms to market your business on and raise brand awareness. If you don’t have a business account or haven’t begun using it to attract potential customers, it’s high time you did.

Use the platform to grow your audience and boost engagement. After that, easily drive traffic to your site, blog, and other business pages.

This guide will help you to define your audience, retain them, attract more followers, create an online store, drive traffic to your website, and avoid common mistakes