Free yourself from hair dye! Whether you're thinking of going back to your natural gray roots, are midway through a color transition, or are already embracing your gray or silver strands, the Go Gray (Remove) Revitalizing Treatment is the first step to ditching permanent hair dye. Free from bleach and ammonia, our hair dye remover shrinks hair color pigment, allowing you to rinse away color and diminish the harsh contrast between your natural silver or gray hair and artificial, oxidative hair dye. Only apply to areas of hair you wish to remove color. If hair has been lightened, bleached, or colored to a lighter shade, Go Gray Revitalizing Treatment will not return your hair to its natural color. Shampoo and rinse with Go Gray Clarifying Duo Shampoo & Conditioner for optimal results and continual color fading. See complete instructions for more information and cautions.