L'Oreal Professionnel DIA Richesse Ammonia-Free Demi-Permanent Gel-Creme Haircolor is the first acidic tone-on-tone color that creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking color that gradually fades away. Ideal for previously colored or weakened hair or even for those that just want to add a subtle richness or gloss to their natural hair color. DIA Light is great for offering a color refresh to top up the vibrancy of your color in between your usual permanent color services. Fast development also makes it ideal for those with busy lives and who are short of time. With the technology of DIA Light, your hairdresser will be able to create a truly personalized color, tailored to you. ATTENTION: This product requires professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product. Made In Canada. Majirel Usage Guide Levels of lift - Up to 2-3 levels Coverage of white - Up to 100% Developer - 20, 30, and 40 Volume Majicreme Mixing - 1 tube + 2.62oz. Majicreme developer Development time - 35 to 45 min Apply the mixture to the re-growth and re-apply to mid-lengths and ends Develop for full development time. 35 to 45 minutes Re-growth Application Apply to dry, unwashed re-growth Develop for full development time. Re-growth application on mid-lengths/ends: Add a small amount of conditioner to the mixture Apply mixture through mid-lengths to the ends. Rinsing When the development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse color from the hair and shampoo lightly with L'Oreal Professionnel Post-Color Shampoo Majirel Mixers Usage Guide Cool Mixers - Control unwanted warmth blue, violet or green mixer For superior control of warmth, add between 1/4 to 1/2 inches ribbon to a Majirel Formula Light Ash Mixer For Extra Control of Warmth on Levels 6 - 9, add between 1-4inches to a Majirel/Majiblond Ultra formula. Warm mixers - intensify and add brightness to warm colors copper, copper-red or red mixer For increased brightness, add 1/4 of a tube to a Majirel formula Note When adding mixers to a formula, no additional developer is needed.