LIGHT-
Sunlight is important for a Hoya plant, but indirect sunlight is best. Having the plant hanging directly in your window will cause the leaves to burn from the direct heat of the sun. A north-facing window provides the perfect light for a Hoya plant, but if you do not have that lighting option available, fluorescent lighting will do the job as well. They prefer morning sun, but if the light is not sufficient, the plant may not bloom.

What it dislikes: Low-medium light, cold drafty windows. Particularly sensitive to over-watering. Portlanders, be sure you have a bright enough spot to keep this one happy!

-WATERING-
Improper watering and soil moisture conditions is probably one of the most common downfalls in houseplant care.

When you water, you should thoroughly soak the potting media. Water until all the soil is saturated and all excess water drains away through the drainage hole. ALWAYS have a drainage hole!

On that note, feel the potting mix with your finger to know when it is dry. Pick up the pot and also notice when it is very light. You will get to know when the soil has completely dried out.

In the winter, you can go even longer in between watering since reduced light and perhaps cooler temperatures indoors will slow down, or even halt, growth.

-SOIL-
A Hoya plant needs soil that is rich, aerated, and drains well. Personally, I create an organic soil mix that really helps my Hoyas prosper and grow. It is made from organic potting soil, compost, worm casings, and fine fir bark. If you have your Hoyas planted in a pot, they like being in close quarters, so transplanting the Hoya into a larger planter may do more harm than good.