New to its coffee lineup is the Rwanda Single Origin coffee, a Starbucks Blonde Roast coffee. This coffee, cultivated by Rwanda’s talented female farmers, is just one example of resiliency and hard work that are transforming the country. For decades women have played a key role in revitalizing the coffee industry in Rwanda, assuming roles of leadership and using their voices to lift their communities. Through its highly complex notes and crisp lemon-lime acidity, Starbucks hopes that this coffee will be a vehicle of strength and connection for its customers in a ‘new normal’.