SCHAEFER BREWING CO ~ 1951 10" 78rpm VINYL RECORD ~ MESSAGE BY RJ SCHAEFER & SCHAEFER JINGLE FOR RADIO AND TV (MAKE IT CLEAR)

Playtested, 100%

Disc grading - Good++

4 pictures uploaded, disc front and rear - apologies for any tripod reflection - and a view of each of the label details. Check 'em out, they're part of the description, too.

You are looking at a listing for an item that is in excess of 70 years old. Surface noise and signs of antiquity, either visually or on playback are to be expected.

Use the 'Scroll Over' feature for meticulous scrutiny of the condition of the item.

Rare and definitely hard-to-find item, it's a 10" early vinyl format record with two sides dedicated to the Schaefer Brewing Co....one side features a message from RJ Schaefer, President at the time of the recording (1951) directed at 'all the members of the Schaefer organization' and the other side is a chance for those very same members to hear a selection of contemporaneous Schaefer jingles soon to be broadcast on Radio and TV...

Mailed item, destined for those deemed relevant to the ongoing brewing cause.

RJ Schaefer talks about progress going forward, the opening of a new plant in Brooklyn, ambitions for the future, with teamwork allied to a new advertising campaign, Make It Clear, Make It Schaefer, which ties side 1 to side 2...

...and side 2 has 5 examples of what the new campaign will sound like, with variants such as lively female vocals, a tropical maritime theme, one has a lengthy set of spoken instructions for your ordering beer in a bar process, a detection theme and what to look for while you are in-store, sourcing more ale for your delectation...

Vinyl disc.

Private recording, Schaefer Brewing Co. origin.

1951

Catalog number, taken from the label, 40587 / 40589

US issue.

Duration -  6 minutes in total, approx.

Matrix numbers -

Side One - 40587

Side Two - 40589

Please read the record grading guide below and familiarize yourself with the grades used and be aware of the full description in all aspects.

I strive to grade fairly, and have never sold a record without listening to it first.

Visual grading is not an option at all.

This 70+ year old 78rpm disc I have graded as being in Good++ condition. Both sides play through with no jumping, skipping or any other major audio horrors. There are the usual minor hairline surface marks that any 78 of this vintage would accumulate over the passage of time, but they are mainly visual and have no obtrusive impact on playback. 

There is the expected low-level and generally non-intrusive surface noise, typically common to any used disc of this vintage, and which shouldn't spoil your authentic listening experience!

The labels are in good condition, with no major defects, see close-up pictures uploaded. 

Any questions, email and I'll help if I can.

Rare Breweriana item, undoubtedly - try and find another like it!

Thanks for looking!

:o)

Buy-it-Now, $97.50

Postage - USA - Free Shipping...nice!

Overseas orders welcome - $35, wherever.

* Records are posted in dedicated oversized record mailing boxes with 4 x corrugated cardboard stiffeners, and an abundance of large sized bubble wrap.

GRADING GUIDE FOR 78rpm DISCS

NM Nearly Mint, but has been played. No visible signs of wear or damage.

EX+ Plays like new, with few signs of handling. Minor scuffs visible.

EX Very shiny, nearly new looking. No visible signs of wear, inaudible scuffs and scratches.

VG++ Still shiny, but without the lustre of a new record. A few light scratches. Light wear. No skipping or sticking passages.

VG+ Above average, undeniably vintage condition 78 in which scuffs and general use have dulled the finish of the disc. Wear is moderate, but playback is not overly affected, and is free from distortion. Light surface noise, commensurate with age. No skipping or sticking passages.

VG Moderate, even wear throughout, still very playable. Surface noise and scratches, audible but not intrusive.

Good++ Quite playable still, distortion on playback due to surface noise. Music remains loud, in most passages, with scratches and surface noise evident but below music level.

Good+ Serviceable and acceptable playback. Music may sound muffled in some sections. Noticeably heavier scratches and surface marks.

Good Quite obviously worn and scratched, but music level is still higher than surface noise.

Good- Music still prominent, with wear and scratches extensive.

Fair Most of music remains audible over continual surface noise, although the vintage 78 experience is an uncomfortable affair. Collection filler material.

Poor Unplayable, and most definitely of interest only to the most dedicated...