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TITLE:
WARD's AUTO WORLD Magazine
[ Marvelous vintage magazine with great features!]
ISSUE DATE:
December 1973; Volume 9 Number 12
CONDITION: Standard magazine size, Approx 8oe" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)
IN THIS ISSUE:
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ABOUT OUR COVER: This is always the season of cheer and hope and, for Ward's Auto World readers, the time when we publish Editor Dave Smith's annual in-depth interviews with the Big Four's
top executives. This year GM's Ed Cole, AMC's Roy Chapin, Chrysler's Lynn Townsend and Henry Ford II have something more than a prosperous, record year past to cheer about. Unfortunately,
the year ahead, holding the certainty of critical problems, consumes their attention. Some problems are peculiar to each company, some the industry must grapple with together. Mentioning
just one, the energy crisis, is enough to whet your interest in what the Big Four leaders are saying. To them--and to all of you --WAW extends a Merry Christmas and, under the
circumstances, a tolerable New Year. Cover photos by Tony Spina.
ABOUT OUR AUTHORS--Dave Smith is editor and Dick Waddell managing editor of Ward's Auto World. Harry Stark is editor and
Ed Lapham associate editor of Ward's Automotive Reports. Robert V. O'Keefe is vice president of Dura Corp. Ken Kelley is a Dearborn, Mich., freelance writer. Robert Dietsch is business
editor of Scripps-Howard Newspaper Alliance, Washington, D.C. Gordon Wilkins is a British freelancer. Wally Wyss is associate editor of Ward's Auto World.
FEATURES:
Heading Into 1974: Editor Dave Smith Talks With the Big Four on Energy, Mileage & Small Cars; Prices, Profits & Shortages; Inflation & Devaluation; Detroit & Washington.
General Motors President Edward N. Cole A Breather Would Be Welcome, If.
Ford Chairman Henry Ford II -- Remove Controls to Alleviate Shortages.
Chrysler Chairman Lynn A. Townsend -- The Best Way to Reduce Gasoline Consumption.
American Motors Chairman Roy D. Chapin Jr. -- Sitting in the Catbird's Seat.
DEPARTMENTS:
Your Page: Reader's Forum . . . WAW Staff.
Ward's Wrapup: Deadline Breaking News . . . WAW Staff.
Editorial: Detroit Should Cool It, But Not Too Much in Energy Crunch . . . David C. Smith.
Speaking Out: Tough Vehicle Inspection Programs Are Needed . . . Robert V. O'Keefe.
Assembly Line: Energy Clouding '74 Output After Record . . . Harry A. Stark.
World Wrapup: Rolls-Royce Shifts to High as Independent . . . Gordon Wilkins.
Washington Wrapup: Where Washington Stands On Weight and Mileage Taxes . . . Robert W. Dietsch.
Materials & Manufacturing: GM, Ford Get Specific About Aluminum's Capabilities . . . Richard L. Waddell.
Big Wheels: IH Asks Itself: What's Beyond Orwell's 1984 . . . Ken Kelley.
Labor Lookout: After Contracts: What About Cost Recovery? . . . Edward Lapham.
In Print: Mustang, Chevrolet: Tales of Two Cars . . . Wally Wyss.
What's New: GM's Goal: Soft Bodies Using LIM . . . Richard L. Waddell.
On Site: Three Entries Spark Dump Truck Market . . . Ken Kelley.
Furrows: IH Introduces Low-Cost Tractor . . . Ken Kelley.
Auto People: GM Fills DeLorean Spot . . . WAW Staff.
Auto Talk: lacocca's 46-Hour Tuesday; It's Short Day for Plastics . . . WAW Staff.
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