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The Crisis Counselor by Jeffrey R. Caponigro McGraw-Hill Company Paperback 1999
Step-By-Step Guide to Managing a Business Crisis
The Cure for the Common CRISIS!
Every business has a problem that can turn into a crisis. Whether your business is a Fortune 500 company or a neighborhood store, a crisis situation could needlessly damage your reputation as well as destroy individual careers.
The Crisis Counselor is the one book that provides business owners, managers, and executives alike with the information needed to avoid or manage a business crisis, or even to thrive when a crisis has occurred. By following the author's dynamic, proactive strategies for dealing with “crises” that can arise in any business-such as downsizing, corporate lawsuits, poor employee morale, death of a company executive, damaging rumors, product defects, negative media coverage-you can learn how to recognize a crisis, plan for its management, practice for the reaction to it, and then study the crisis-response process once it's complete.
Filled with practical advice and delivered in an easy-to-read Q&A format, The Crisis Counselor is a book no business should be without.
Book is in acceptable condition. General corner and shelf wear. Front cover top right corner (and first few pages have been creases. Some fraying on the front and back cover along the edges. A solid reading copy. Please see photos for details, and let me know if you have any questions. Shipping and Return Details
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