He was born to immigrant parents on New York's Lower East Side on August 16, 1898. One name change and 73 years later he died on the Dick Cavett Show on the hot, murky evening of June 7, 1971. 

Although he missed his goal of living to see three centuries, J. I. Rodale went out in fine fighting style, still waging a personal Thirty Years' War that brought him from ridicule to triumph as the leader of the runaway organic farming and nutrition movements of the 70's.

This is the uncensored critical biography of a professional iconoclast who took on the Federal Trade Commission and the American Medical Association in some of the most significant legal action in decades. 

Called a secular prophet in his own time, he was playwright, linguist, farmer, editor, publisher and self-styled scourge of The Establishment.

Here are the battles, the brief and the verdict on J. I. Rodale, founder and leader of today's booming trends in ecology, farming, health and nutrition.

Book is in acceptable condition. General shelf and corner wear. Some white marks on the front and back cover. Some fraying along the cover edges. The spine has some issues (see photo #3). Creasing on front and back cover. Staining on back cover. Scraping on front cover. A solid reading copy. Please see photos for details, and let me know if you have any questions.