Catalogue Title:

       Plan-Kraft Two Story Homes (1922)

Details about this publication:

      Replica of the original trade samples catalog fine ready-made plans and kit homes from Los Angeles designers.
           -- 64 pages, including covers in very good, like new condition.  Glossy, flex covers, cloth binding.  
           -- Replica/reprint published by Portable Trunk Publishers. (undated, modern edition)  2015.

Profusely illustrated with trade samples from the era. Thoroughly engaging.

A delightful look into historic California architecture and homes in the roaring 1920s. Shows many homes, specialty fitting, finishes.  Both interior and exterior design elements with detailed floor plan designs and options.  

Ideal catalog for architects, artists, collectors, and restoration enthusiasts, home owners of fin designed bungalow style wood frame and stucco homes availabe in America over 100 years ago. 

Perfect guide for collectors, designers, restorers, period location and prop departments or antiques dealers of American architecture collectibles. 

About the company:  

Ada Bell Harper Maescher (January 24, 1868 – September 2, 1939) was an American club woman and president of the De Luxe Building Company, a home building and architecture design firm. She was one of the most successful women contractors in the United States during the early 1920s.

Maescher published five books on building industry and was founder, and for seventeen years president, of the De Luxe Building Company, a home building and architecture design firm.  She was among United States' most successful women contractors during the early 1920s. At the beginning of the 20th century, the De Luxe Building Co. used trade catalogs to propose different option to potential buyers like: "Kozy-homes", a selection of artistic little houses designed to meet the demands of those seeking plans for economical homes with the maximum convenience, and "Plan-kraft", homes for progressive people who wish to build homes that were different, Swiss chalets and Japanese architectures.  

In 1922, Maescher organized the De Luxe Film Company to produce a propaganda picture, Night Life in Hollywood, which would show the "real" living conditions in the film capital. Instead of depicting Hollywood as a lurid, sensual Babylon, with its reported debauches of depravity and wickedness, it was shown as a model city, beautiful and attractive, and populated with home-loving people. The film cost approximately $100,000. She then planned the Los Angeles permanent grand opera; as first step toward this target she financed the presentation of Giuseppe Verdi's opera Aida which was given at the Hollywood Bowl in 1923.   -- Source: Wikipedia --

Soft cover, paperback edition in very good condition, with typical slight wear to edges and spine from being moved around the shop, stored flat.

Firmly readable, ideal for reference and collecting.   Very nice.  
            Clean Text.  Very Good condition.  Text is in English. 
            Reproduced directly from the original.

-- Defects: None found. 
                  **** Some sections from the original source may have used smaller text,
                         thus those sections of the reprint may be a little hard to read.                

Modern, undated replica.    -- Facsimile edition

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