Title:
-- The Foundation Program at the School of Design Basel Switzerland : Basic Principles of Design : Volume 1 Object Museum Nature Drawing, 2 Memory Technical Perspective Drawing Lettering, 3 Material Studies, textile, 4 More
-- In One, Oversized Art pictorial. ** Read the full synopsis at the bottom of this listing! **
Publisher, Details:
-- Van Nostrand Reinhold Company 1977 / Library Archive Services Co. / Archival reprint. Ohio State University. Spiral binding. 1981, later reprint. Spiral Binding: Soft Cover / Pictorial Binding. Both Color and Black/White Photo Illustrations
Paperback : soft cover edition in good condition, clean text, a typical used book with some slight wear to edges and spine, read a few times, stored flat. There may be some minor bumping, creases, and/or scuffs. Firmly readable.
Subject, Features:
-- Art Book Drawing & Sculpture, complete self guided design book. Drafting, painting and other fine and creative arts.
-- Defects: Ex-library marks. Typical general used book wear from being moved around the shop. .
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Synopsis of the book:
Basic principles of design by Manfred Maier
Design is the process of creating visual and functional solutions for a specific purpose. Designers use various elements and principles to achieve harmony, balance, contrast, rhythm, and unity in their work. One of the most influential sources of design education is the foundation program at the School of Design in Basel, Switzerland, which was developed by Manfred Maier and his colleagues in the 1970s.
Manfred Maier was a Swiss graphic designer, teacher, and author who taught at the School of Design in Basel from 1968 to 1988. He was also the director of the foundation program, which aimed to provide students with a solid basis for creative thinking and problem-solving. The foundation program consisted of four volumes that covered various aspects of design, such as drawing, color, material studies, textile design, graphic exercises, and dimensional design
The basic principles of design by Manfred Maier are based on his observation and analysis of natural and artificial phenomena. He believed that design should be rooted in reality and reflect the laws of nature. He also emphasized the importance of experimentation, exploration, and discovery as essential methods for learning and creating.
Some of the key principles that Maier introduced in his books are:
Form follows function: The shape and appearance of a design should be determined by its purpose and function. A good design should be simple, clear, and efficient.
Contrast: The difference between two or more elements that creates visual interest and tension. Contrast can be achieved by using different colors, shapes, sizes, textures, directions, or values.
Balance: The distribution of visual weight and stability in a design. Balance can be symmetrical (equal on both sides), asymmetrical (unequal but still harmonious), or radial (arranged around a central point).
Rhythm: The repetition or alternation of elements that creates movement and flow in a design. Rhythm can be regular (consistent and predictable), irregular (varying and unpredictable), or progressive (changing gradually).
Unity: The sense of cohesion and wholeness in a design. Unity can be achieved by using similar or related elements, or by using a dominant element that ties everything together.
The basic principles of design by Manfred Maier are still relevant and useful for designers today. They provide a framework for understanding and applying the fundamentals of design in various contexts and media. They also encourage designers to develop their own style and expression through experimentation and exploration.
Source: Google