Love bombing is a manipulation tactic in which a person tries to sweep their target off their feet with excessive and exaggerated displays of affection. The individual will appear charming, attentive, and deeply interested in their intended partner, all while showering them with gifts, love, and attention at an overwhelming rate. At first, the recipient may feel like they have found the perfect relationship with someone who is incredibly loving and attentive. However, this is usually a guise for an ulterior motive. Whether knowingly or unknowingly, the purpose behind love bombing is to establish control and manipulate the victim’s emotions and desires. Over time, the abuser may begin to withdraw their displays of affection. The victim will feel confused, anxious, and may even blame themselves for not maintaining the same level of affection they once did. The abuser can then use these emotions to manipulate and control their victim, making them feel like they can’t live without them or that they’re to blame for the shift in the relationship. It is important to distinguish between genuine affection and affection that is used to manipulate someone. Love bombing is a form of emotional abuse that can lead to gaslighting, isolation, and a loss of self-esteem. Individuals who suspect that they are experiencing love bombing or any other form of abuse should seek help from trusted friends, family, or professionals.