Measures 8-9/32" X 11", 128 pp plus covers, b&w & two-toned photos & illustrations, Volume 102, Number 2 (December 1955), published by McCall Corp. (NY).
Group 9-1933
BLUEBOOK had been amongst the first of the "pulp" magazines to have been published (starting in 1905), and over the years has attracted the talents of such well-known authors as EDGAR RICE BURROUGHS; ZANE GREY; H. RIDER HAGGARD; CLARENCE E. MULFORD; SAX ROHMER; ROBERT HEINLEIN ; MacKINLAY KANTOR; THEODORE PRATT; LUKE SHORT; GEORGE SIMENON -- and the list just goes on. By 1952, however, the writing was on the wall for the "pulps"; and BLUEBOOK began expanding beyond their "pulp" base, attempting to attract audiences that gravitated more towards the "slicks," such as THE SATURDAY EVENING POST, COLLIERS, THE AMERICAN MERCURY and so on; but this lasted only until 1956. By 1960, BLUEBOOK had become exclusively another of the "men's adventure magazines," until its demise in 1975. But here's a great example of BLUEBOOK's experimentation as a 1950's "slick" magazine:
Contents:
Front Cover -- illustrated by JAMES LEWICKI
The Nation's Christmas Tree -- illustrated by JAMES LEWICKI
Pro And Con (Letters from readers)
The Head Man -- by OREN ARNOLD
Editor's Note -- written by ANDRE FONTAINE
Anybody Can Afford College -- written by NORMAN LOBSENZ
A Football Coach Named Desire -- written by AL SILVERMAN
The Missionary -- written by OWEN CAMERON, illustrated by NORM SAUNDERS
Why Your Work Makes You Tense -- written by CLAIR HUFFAKER
Escape! -- by W. L. HEATH, illustrated by JOHN McDERMOTT
Cheesecake Burlesque (photo study of DRAN SEITZ & TANI SEITZ)
Russian Planes Are Better Than Ours-- written by MICHAEL GLADYCH
The Piece Of Eight -- written by JENNINGS PERRY, illustrated by JOHN GRETZER
Furnace Gyps: You Either Get Swindled Or Frozen -- written by WALLACE CROATMAN, illustrated by PAUL GRANGER
The Honor Of Doctor Mazero -- by CLAYRE & MICHEL LIPMAN, illustrated by VICTOR OLSON
The Other Guy's Job: Barber -- written by JOHN KEATS
Famous Firsts In Sports: Pro-Football Play-Off -- written by BILL GOTTLIEB, illustrated by WILLIAM HEYER
In The Lion's Jaws -- written by PAUL JOHNSTONE, illustrated by JOHN FLOHERTY Jr.
It's Your Money -- written by SIDNEY MARGLIUS
What's New And Good -- written by CARL DREHER
Man Outdoors -- written by ROBERT C. McCORMICK
Man Around The House -- written by JOHN SHARNIK
Cars: Driving Tips From The Experts -- written by IRVING T. MARSH, illustrated by WESLEY McKEOWN
A Half Block From Jail -- written by HAROLD HELFER, illustrated by "SR"
Missing With All Hands -- written by GEORGE C. APPELL, illustrated by JOHN PRENTICE
Twist Of Fate: Crash! -- written by MARY ALKUS
Wordly Wise: To Take The Rap -- written by WEBB B. GARRISON, illustrated by "cb"
Crisis: The Dead Christmas Trees -- written by LYDEL SIMS, illustrator unattributed
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