Measures 8-11/32" X 11-1/16", 128 pp plus covers, b&w & two-toned photos &  illustrations, Volume 96, Number 5 (March 1953), published by McCall Corp. (NY).

Group 9-1933

BLUEBOOK had been amongst the first of the "pulp" magazines to have been published (starting in 1905), and over the years has attracted the talents of such well-known authors as EDGAR RICE BURROUGHS; ZANE GREY; H. RIDER HAGGARD; CLARENCE E. MULFORD; SAX ROHMER; ROBERT HEINLEIN ; MacKINLAY KANTOR; THEODORE PRATT; LUKE SHORT; GEORGE SIMENON -- and the list just goes on.  By 1952, however, the writing was on the wall for the "pulps"; and BLUEBOOK began expanding beyond their "pulp" base, attempting to attract audiences that gravitated more towards the "slicks," such as THE SATURDAY EVENING POST, COLLIERS, THE AMERICAN MERCURY and so on; but this lasted only until 1956.  By 1960, BLUEBOOK had become exclusively another of the "men's adventure magazines," until its demise in 1975.  But here's a great example of BLUEBOOK's experimentation as a 1950's "slick" magazine:

Contents:

Front Cover -- illustrated by GEORGE MAYERS

Purely Personal:  Who Wrote What In This Month's BLUEBOOK

Coming Up (Previews Of The Next Issue)

Thinking Out Loud (Editorial comments) -- written by MAXWELL HAMILTON

What Next! (Short true humorous anecdotes)

Pro And Con (Letters from readers

There IS A Shangri-La -- written by General VICTOR GORDON, illustrated by HOWARD WILLARD

Escape -- written by PHILIP KETCHUM.  illustrated by BOB MAGNUSEN

To Peter Out -- written by WEBB B. GARRISON, illustrator's name illegible (W. C. A?)

They Wanted Out -- written by TOM DOWLING Jr., illustrator unattributed

Pipeline To Arabia -- written by LEE SHERIDAN (aka MICHAEL SHERIDAN), illustrated by W. DAVID SHAW

Hanging Spree -- written by HASCAL GILES, illustrated by HOWARD WILLIAMSON

The High Cost Of Swordfish -- written by ARTHUR MARX (son of GROUCHO MARX), illustrated by HANK BERGER

You Learn The Hard Way -- written by ROBERT ALDRICH, illustrated by BOB RIGER

Would You Call Him Friend Or Enemy? -- written by ORESTE PINTO, illustrated by SIR ANTHONY

Quincy's Call -- written by BEN FRANK, illustrated by DAVE STONE

Hermit On Bikini -- written by JOHN LANGDON, illustrated by RAYMOND HOULIHAN

Relax -- And Enjoy It! -- written by GEORGE SCULLIN, illustrated by CARY THORNE
                      
Sand For A Senator -- writer unattributed, illustrated by BOB FINK

Flight Into Flames -- written by JOHN RHODES STURDY, illustrated by BILL FLEMING

Whippletree -- by FRANK O'ROURKE, illustrated by BOB GREENHALGH
                            
The Specialist -- written by BRIAN MOORE, illustrated by JACK WHITSETT

How To Make A Million Dollars -- written by LESTER DAVID

Mark Of The Beast -- written by WALTER C. BROWN, illustrated by STAN DRAKE

The Second Chance -- written by JOHN D. MacDONALD, illustrated by MILLER POPE

Relax And Enjoy (reviews of books, records, TV & movies

            

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