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Wells Fargo Bank 2014 Chinese New Year of the Horse Ceramic Coin Piggy Bank
This is a limited edition promotional bank from the Wells Fargo Bank Chinese New Year Series celebrating 2014, the Year of the Horse awarded to customers who opened a new consumer checking account. The bank is clean and unused, with no chips or cracks. There is a crazing of the glaze on the the rear end of the horse. The bank measures 7 inches tall x 7 inches wide x 4.5 inches deep.
The promotion was very brief, running from February through March of 2014. The Horse (馬 午) is the seventh earthly branch symbol of the 12-year cycle of animals which appear in the Chinese zodiac related to the Chinese calendar. There is a long tradition of the horse in Chinese mythology. Certain characteristics of the Horse nature are supposed to be typical of or to be associated with either a year of the Horse and its events, or in regard to the personality of someone born in such a year.
Individuals born in this zodiac year have been supposed to share certain characteristics with other individuals also born in years of the same animal sign. Similarly, years sharing the same animal sign have been supposed to share certain characteristics, repeating over their 12/60 year cycle. The shared characteristics in this case are traits attributed to horses like independence and integrity. Its spirit is recognized to be the Chinese people's ethos making unremitting efforts to improve themselves with passion and diligence.
Each year, Wells Fargo joins the Asian American community in celebrating the New Year by sponsoring the San Francisco Lunar New Year parade and creating a new Lunar New Year calendar. The Chinese lunar calendar affixes dates based on cycles of the moon and features 12 years named after animals, each with their own traits. Shuyi Wang of Wells Fargo says the Lunar New Year represents hope for good fortune and a prosperous year.
Wells Fargo has served the Asian American community since 1863 when several Northern California Wells Fargo locations provided interpretation and mail services as well as bilingual business directories to Chinese Americans. The company’s first Lunar New Year calendar was created in 1949.
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