#mydentity #MyHero Collagen Powder

Revolutionary powder additive that mixes into any color/lightener formula to prevent damage before it starts.

• Protects & reinforces by creating a protective barrier around the hair structure to prevent damage before it starts
• Collagen & Amino Acids deliver conditioning properties for added protection
• Succinic Acid forms bridges between broken Keratin chains to further strengthen hair while processing
• No noticeable difference to formula appearance or viscosity
• No effect to color/lightening results
• No additional processing time needed