- Keep your blondes cool; shampoo, conditioner and styling products suitable for daily use on platinum, silver, gray, white or blonde hair
- Deposits the perfect amount of violet pigment to neutralize brassiness and yellow tones
- No progressive deposits of color
- Lock-in luminous shine with PlatinumX Shine Spray
- This shine-enhancing spray brightens the hair and pairs well with heat styling appliances for a glossy finish